Writing effectively is as much an art as it is a science, and blog writing is no exception.
Having a blog can be a great way to connect with your audience and share your knowledge. It’s also a way to establish yourself as an expert in a particular area.
However, there are literally millions of blogs published everyday. How do you stand out in that? How do you ensure you have exactly what your audience is looking for so that they stay on your site and don’t go elsewhere?
When I first started blogging, I had no idea what I was doing. Truth be told, I’m still not sure that I do sometimes. But one thing I have learnt is that structure in a blog post is very important. Blog writing is a lot more like essay writing than it is writing fiction.