I wrote about copywriting in the last ingredients post, and whilst blog writing can fall under this category (if its purpose is sales), I feel that there are some very different things that need to be taken into account when...Read More
Author: Kristina Adams
Grammar — in particular, English grammar — has lots of rules, but they’re quite often ones that can — and should — be broken. In fact, a lot of them are more the exceptions than the rules...Read More
Writing client-friendly copy is no easy task. There’s far more to copywriting than just advertising a product. Copy must engage the reader; it must make the reader feel something as much as a piece of fiction. It is through this that we will keep the reader, the audience, and the customer, coming back: both to you and your client.
Copy covers everything from marketing emails to blog posts to product descriptions. All marketing text that you find is classed as copy, and it should not be approached in the same way as fiction. Just because you are talented at writing fiction, that does not mean that you’re certain to be a great copywriter and vice versa.Read More
The feedback you give another person can have a huge impact on not only their piece of work, but also on them. No pressure. Giving feedback isn’t easy, though. If you want to truly help the person you’re giving...Read More
The thing that I love most about writing is that there’s always more to learn whether you’re just starting out or have been writing for years. I’ve spent four of the twenty years that I’ve been writing at...Read More
Robin Williams had had depression. He’d been an addict. He’d suffered most of his life. These facts have haunted me since I discovered them last week. Someone so talented, so funny, so seemingly happy was in such a bad place that he decided to take his own life.
Since then, there’s been a barrage of posts and tweets about mental illness. They’ve ranged from explaining what it’s like to live with depression, to how to talk to people about it, to what to do if you’re struggling with it. Many of these are sensitive, well-written and worth reading.Read More
Watching a play can provoke many emotions: happiness, sadness, even anger. You get far more creative license writing a play than you would a screenplay (compare Posh to The Riot Club, and you’ll see what I mean). However,...Read More
Giving and receiving feedback is something that is encouraged in all Creative Writing courses. It’s often referred to as ‘workshopping’. Some people enjoy it, others don’t. Some have a talent for it,...Read More
I studied Creative Writing for my undergraduate degree, and continued studying it into my postgraduate degree. I am proud of my degrees and I enjoyed studying the process of writing, but as with everything, there are downsides...Read More
Despite the amount of drivel produced for film and TV these days, writing a screenplay is not easy. Surprisingly, it takes a lot of work to produce the same thing over and over. However, it doesn’t take anywhere near as...Read More
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