The Writer's Cookbook

Writing, productivity, publishing.

Category: Copy

Sharpen your writing with these five simple ways to improve your writing.

5 Easy Ways to Improve Your Writing

Crafting clear, simple sentences that connect with your readers sounds simple.

But it’s really, really not.

Many academic institutions teach you the exact opposite of how to write in this way.

That means that when you’re blogging, you want to write a commercial book, or even when you’re a poet, it can be very difficult to convey your ideas clearly and sharply.

In fact, writing clearly and expressing your ideas in a simple way is one of the most difficult challenges you’ll face, particularly when you first start out.

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Self Publishing Lessons: How Not to Edit Your Book

I have a confession to make.

I did a really, really shit job of copy editing and proofreading What Happens in New York.

I don’t get embarrassed about much in life, but my terrible job of proofreading and copy editing is #1 on the list.

For someone who prides herself on her copy editing skills, it’s even worse.

Thing is, if it’d been someone else’s piece, I would’ve picked up on it straight away. Because I’d stared at the manuscript so much over several months, it go to the point where I wasn’t full digesting what I’d read anymore.

I only realised just how bad it was about a week ago, when I decided it was time to look back through it. I’d been told there were a few errors, but I didn’t realise I’d find as many as I did. I didn’t count them—I thought it best not to—but let’s say there was a lot.

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Are You Making These Social Media Mistakes?

‘What does social media have to do with writing?’ you ask?

We write statuses, we write text for images, we’re supposed to read the terms and conditions…social media is all about manipulating people to get what you want and bragging about how amazing your life is (isn’t). Studies show that most people put on a false front of how great their life is, and positive statuses are more likely to be shared.

However, it’s easy to make mistakes, especially if you’re a beginner to social media, or not all that bothered about it. Make sure you don’t fall into the trap of making these common social media mistakes (not following these rules just might come back to haunt you).

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Every Ingredient You Need to Write the Perfect Blog Post Every Time

I wrote about copywriting in the last ingredients post, and whilst blog writing can fall under this category (if its purpose is sales), I feel that there are some very different things that need to be taken into account when writing a blog post. Many blog writers prefer to be called content writers or content creators if their purpose isn’t sales, but to promote great content (much like The Writer’s Cookbook).

In this post, I’m going to explore just how to write a blog post to make it audience-friendly, search engine-friendly, and get your readers coming back for more.

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The 9 Ingredients You Need to Write Creative, Client-Friendly Copy

There’s far more to copywriting than just advertising a product. Copy must engage the reader; it must make the reader feel something as much as a piece of fiction. It’s through this that we keep people coming back: both to you and your client.

Copy covers everything from marketing emails to blog posts to product descriptions. All marketing text that you find is classed as copy, and it shouldn’t be approached in the same way as fiction. Just because you’re great at one that doesn’t mean you’ll excel at the other. However, copywriting is a great way for writers to make money should you be able to adapt your writing style. Here’s 9 things you need to consider when writing copy.

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How to Write About Something You Know Nothing About

I’ve had to write copy and blog posts on everything from the Rana Plaza collapse, to healthy eating, to bathing machines. I didn’t know anything about any of these things before I got started. But there was a job to be done.

Having to write about something you know nothing about—whether it’s for yourself or a client—can be daunting. Where do you begin? Do you start with research, or with writing? Is there such a thing as too much research?

Well, the first thing you need to do is…

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