In 2016 I started a copywriting business after leaving a toxic job. I spent months second guessing...Read More
Crafting clear, simple sentences that connect with your readers sounds simple.
But it’s really, really not.
Many academic institutions teach you the exact opposite of how to write in this way.
That means that when you’re blogging, you want to write a commercial book, or even when you’re a poet, it can be very difficult to convey your ideas clearly and sharply.
In fact, writing clearly and expressing your ideas in a simple way is one of the most difficult challenges you’ll face, particularly when you first start out.Read More
I believe that the key ingredients of all great writing are the same.
However, many writers don’t feel this way.
Novelists often find copywriting soul-destroying and avoid it as much as possible.
But if you want to reach more people—and compel those people to purchase your books—you need to work on your copywriting.
If you don’t, you won’t create a connection with your audience and they’ll be much less likely to purchase anything from you.
The deeper the connection you create with your reader, the more likely you’ll be to compel them into action.
Here are 9 literary techniques you can use in your copywriting that prove copywriting and fiction writing aren’t so different after all.Read More
I was catching up with the local writing news the other day, and I came across an advert on how to get started with copywriting.
Curious, I gave it a read. And OMG, it was so badly written it sounded like Alexa had written it.
The sentences didn’t flow, there was no colour or personality to the words, and it gave me no faith in the course leader whatsoever. Fair play to the person running the workshop if they make a living copywriting, but there’s no way they’re earning as much as some copywriters do (which can be over six figures, maybe even seven).
So, while there’s no way I’m attending that course, it did inspire me to write this list of ways you can add more personality into your writing.Read More
I have a confession to make. I did a really, really shit job of copy editing and proofreading What Happens in New York. I don’t get embarrassed about much in life, but my terrible job of proofreading and copy editing is #1 on...Read More
‘What does social media have to do with writing?’ you ask? We write statuses, we write text for images, we’re supposed to read the terms and conditions…social media is all about manipulating people to get what you want and...Read More
I wrote about copywriting in the last ingredients post, and whilst blog writing can fall under this category (if its purpose is sales), I feel that there are some very different things that need to be taken into account when...Read More
Writing client-friendly copy is no easy task. There’s far more to copywriting than just advertising a product. Copy must engage the reader; it must make the reader feel something as much as a piece of fiction. It is through this that we will keep the reader, the audience, and the customer, coming back: both to you and your client.
Copy covers everything from marketing emails to blog posts to product descriptions. All marketing text that you find is classed as copy, and it should not be approached in the same way as fiction. Just because you are talented at writing fiction, that does not mean that you’re certain to be a great copywriter and vice versa.Read More
I’ve had to write copy and blog posts on everything from the Rana Plaza collapse, to healthy eating, to bathing machines. I didn’t know anything about any of these things before I got started. But there was a job to...Read More
Do your characters have to be likeable? Or are other traits more important?
Discover how to write (un)likeable characters in my new guide!
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