There are so many marketing terms out there it can be difficult to keep up.
Marketing websites throw them around, assuming you know what they mean. If you don’t, you have to trawl the internet to find the definition you want. Even then, you’ve got to get your head around it. Sometimes that’s easier said than done.
Just a few years ago, most of these terms made no sense to me.
So that you don’t have to go through what I did, I’ve compiled a list of every marketing term you’ll ever need to know.
The list is alphabetised to make it easy to search, but some terms will make more sense when you’ve read the related terms, too.