The Writer's Cookbook

Writing, productivity, publishing.

Category: Social Media and Marketing (Page 1 of 2)

Marketing Terms Every Writer Needs to Know

There are so many marketing terms out there it can be difficult to keep up.

Marketing websites throw them around, assuming you know what they mean. If you don’t, you have to trawl the internet to find the definition you want. Even then, you’ve got to get your head around it. Sometimes that’s easier said than done.

Just a few years ago, most of these terms made no sense to me.

So that you don’t have to go through what I did, I’ve compiled a list of every marketing term you’ll ever need to know.

The list is alphabetised to make it easy to search, but some terms will make more sense when you’ve read the related terms, too.

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What will Brexit mean for the publishing industry?

How Will Brexit Affect Publishing?

It’s been over a year since the UK voted to leave the EU in the EU Referendum, and we still don’t know what that means for any of us.

We have no idea how it will affect the Brits, the Europeans, or those further afield.

So far all we really know is that it means we have less money to spend abroad.

Ever since the UK voted to leave the EU, the value of the British pound has been under $1.30.

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Find out why it's important for blogs of all sizes to embrace HTTPS.

Why Do Blogs Need HTTPS?

I spent my days surrounded by software developers.

In my day job, I work as a content marketer for Cronofy.

Our security features are important to us and our customers, and it’s one of our biggest selling points.

(I’m not going to go on about them here, but feel free to have a read if you like calendars.)

When I get home, I spend my time with Boyfriend, who also happens to be a software developer, albeit for a different software company…

…in the same building.

But that’s besides the point.

The point is that spending time around developers means that I’m involved in lots of techy conversations and I read a lot of security-focused content.

If you’ve ever found yourself pissed off by something auto-updating, you’ve found yourself caught out by a security update.

But please, don’t turn auto-updates off!

Auto-updates are crucial to keeping your devices protected from nasty viruses that can harm your computer. (WannaCry, anyone?)

But how can you protect your website?

And how can you protect the users of your website?

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Find out how I grew my Twitter following by 100 followers in a fortnight and you can too.

How I Gained 100 New Twitter Followers in 10 Days

Up until recently, my Twitter follower count was like a snail sliding its way through a marathon. It moved, but slowly.

Over the last few weeks, my following has gone from a snail to a butterfly. It has metamorphosed, and in just under a fortnight, I gained over 100 followers.

Sadly there seems to be something wrong with Twitter Analytics so the audience bar chart isn’t as accurate as it should be, so you’ll just have to take my word for it and try these tactics for yourself.

Find out how I grew my Twitter following by 100 followers in a fortnight and you can too.

Here’s how I grew my Twitter following by 100 followers in two weeks, and how you can, too.

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How to Structure a Blog Post

Writing effectively is as much an art as it is a science, and blog writing is no exception.

Having a blog can be a great way to connect with your audience and share your knowledge. It’s also a way to establish yourself as an expert in a particular area.

However, there are literally millions of blogs published everyday. How do you stand out in that? How do you ensure you have exactly what your audience is looking for so that they stay on your site and don’t go elsewhere?

When I first started blogging, I had no idea what I was doing. Truth be told, I’m still not sure that I do sometimes. But one thing I have learnt is that structure in a blog post is very important. Blog writing is a lot more like essay writing than it is writing fiction.

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Don’t Myth Out on Writing Competitions!

There are hundreds of writing competitions held every year, often with tempting prizes, yet many writers don’t enter.

There might be good reasons for this in some cases, but I’ve heard many that simply don’t hold water.

I’ve won 25 writing competitions and literary awards, and part of the reason why is that I’ve ignored some of the myths that prevent writers from entering and winning. I’ve also judged both poetry and prose competitions, so I know what not to do!

Give yourself the best chance by not falling for these common myths:

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Social Media for Writers: Which Platforms You Need to be on, Based on What You Write

Having a web presence is essential for all writers in the twenty-first century.

Whether you write fiction, poetry, scripts, nonfiction or all of the above, social media can help to boost your audience.

Having an already-established audience makes agents and publishers more likely to pick up your work because you’ve already got a guaranteed audience to sell your books to. It’s a tough market out there, and the more you can do to prove to agents and publishers that you already have people who will buy your books, the more interested they’ll be.

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How to Improve Your Author Brand

It’s no longer as simple as writing a book and leaving the rest to the publishers. In a world of cuts, most publishers won’t spend tonnes of money promoting an unknown.

That’s if you’re lucky enough to get a publisher, of course.

If you’re not at that stage yet you should still be thinking about your author brand. If anything, it’s more important at this stage than when you have an agent and publisher behind you. Your author brand may just be what gets you the deal. If an agent/publisher can see that you already have a loyal fanbase, you have your target audience already and you’re less of a risk for them to take on.

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How to Reach More People on Facebook

It was announced recently that Facebook’s algorithm is changing again.

Their goal is for posts by friends and family to rank highest.

That means if you have a Facebook page, it’s going to be even more difficult to be seen than it was a couple of months ago.

Experts estimate that 2-10% of your page’s fans will see the posts that you share.

And those estimates were before the changes came into play.

So what can you do?

Should you ditch your Facebook page?

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How to be Organised in Your Writing, Editing, and Book Marketing

Being organised sounds boring, doesn’t it?

Especially if you find spontaneity so much fun!

Unfortunately, when you have a lot of responsibilities—and the older you get, the more responsibilities you’ll have—spontaneity just isn’t practical.

If you want to get shit done, you need to be organised.

If you don’t, things are likely to get missed or neglected and you just won’t make the most of the precious time that you have.

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