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How to add more personality into your writing

How to Add More Personality to Your Writing

I was catching up with the local writing news the other day, and I came across an advert for a course on how to get started copywriting.

Curious, I gave it a read. And OMG, it sounded like it was written by Siri.

The sentences didn’t flow, there was no colour or personality to the words, and it gave me no faith in the course leader whatsoever. Fair play to the person running the workshop if they make a living copywriting, but there’s no way they’re earning as much as some copywriters do (which can be over six figures, maybe even seven).

So, while there’s no way I’m attending that course, it did inspire me to write this list of ways you can add more personality into your writing.

This list works for all forms of writing, but is particularly important when writing nonfiction. There’s a misconception that nonfiction has to mean boring, but boring writing of any kind isn’t going to get you loyal readers or earn you money unless your research is really, REALLY good.

Write for ONE person

Ugh, the amount of people and places I’ve come across that ignore this marketing message and think it’s acceptable astounds me.

While I don’t deny my own marketing has been a little haphazard, it’s because my original target audience was, too. I used to write my old content for my younger self. And while there’s nothing wrong with that, my younger self was all over the place, making it difficult to pin down particular pain points to write about.

So, if you do nothing else on this list, make sure that you pick ONE person to write for.

While I know you want to write for this person and that person and you don’t want to isolate this other person either, the broader your target audience is, the more difficult it is for you to have a voice.

Imagine you’re at a networking event. Unless you’re the organiser, nobody will pay you any attention unless you approach them first. Your message will be stronger if you speak to someone one-to-one. The more people you try to speak to at once, the harder it is to cater your conversation to everyone’s wants and needs.

Don’t worry so much about upsetting people by excluding them, either. It’s a natural part of life. Some products or services fit what we want, others don’t. It’s much better to have a small percentage of people willing to pay big money for your writing than a large percentage willing to pay you pittance. We value things more when we pay more. Your writing services (whatever they may be), are no different.

Write how you speak

I’ve written before about why we need to write how we speak, and I stand by it.

When you write how you speak, it’s a lot easier to create a connection with your audience. Nobody wants to read something that sounds like it was written by Siri.

When you’re trying to sell something, you’re going to get much more out of the person on the other end if you create a connection with them, and fast. One of the fastest ways to do this is to write how you speak.

Don’t be afraid to sound human.

Ultimately, this is what you need to do if you want your audience to embrace you.

We’re not yet in a world where robots have taken over, and the ones that are close to doing so are the ones that sound vaguely human.

Be honest

I’ve always strived to be honest with you on this blog, and it’s because we spend far too much time focusing on what’s shiny and happy in our lives.

Life isn’t always shiny and happy, and it’s ok to admit that.

The more candid you are with your readers, the more they’ll trust you. This means they’ll convert faster, become loyal to you, and pay you more.

Be your ‘authentic’ self

If you read enough writing and marketing advice, you’ll have heard the word ‘authentic’ bandied about a lot.

Trouble is, most people regurgitate this advice without actually knowing what it means.

Being your authentic self means not following what other people do. When you copy someone else’s style, you’re just a copycat.

If you’re not sure who you are, your audience will still connect with your honesty. Most of us have no idea who we are. Admitting that humanises you like nothing else.

With time, writing can help you to figure out who you are, what you want to do, and build a relationship with your audience.

Great writing is fearless

There’s nothing wrong with being a little afraid when you hit ‘publish’—that’s perfectly normal and many writers feel that way.

But what makes great writing so good is that you publish it anyway. You learn the difference between being afraid, and writing that just isn’t good enough.

By following the tips above you’ll create a faster connection with your audience. This will make them more likely to engage with you on your website or social media, share your content with their network, and purchase your products and services.

Over to You

What are your tips to adding more personality to writing? Share your tips in the comments below 🙂

Inspire a friend
Category:Copy, Writing
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Kristina Adams

Kristina Adams is an author of fiction and nonfiction, writing and productivity blogger, and occasional poet. She has a BA in Creative Writing from the University of Derby and an MA in Creative Writing from Nottingham Trent University. When she's not writing she's reading, baking, or finding other ways to destroy the kitchen. She can be found under a pile of books with a vanilla latte.


  • […] to write for blogs. I read a really good article on how to write to get your personality across here, but I’m afraid it seems like, amongst all the research projects, mine has fallen off, lost […]

  • 12th May, 2018 at 15:32

    I definitely struggle with this. Not because I don’t know how to do it, more because I’m a perfectionist and would much rather post a polished short story than post something personal. But I find, writing about a personal experience really makes you get lost in how you felt at the time. That helps me stay true to myself and write with personality. Also tweeting regularly helps you get in that mind set.
    Great article by the way ^_^

  • 13th August, 2018 at 18:52

    Inspiring. Interestingly enough, through out my schooling career m professors have told me that I write the way I speak which I have spent years trying to correct. Now, as a blogger I am trying to re-learn how to loosen up the tone of my writings. I after reading this I will be trying to implement these ideas in my future articles.

    • 18th August, 2018 at 21:24

      My teachers used to say the same thing to me too! They didn’t drill it out of me though so I didn’t do as well as I could’ve in school 🙈 It’s definitely something you can get back though 😊

      • 20th August, 2018 at 18:19

        It’s funny how writing has evolved. Now people are more likely to enjoy content that have few words, more direct and easily spotted information. I wonder what the new style of write will be in the next 50 years 🤔

      • 20th August, 2018 at 19:09

        Interesting thought! I imagine it will become even more direct than it already is as people’s attention spans continue to shrink. Writers will have to work especially hard to draw readers in or they’ll lose out on readers/sales.

      • 20th August, 2018 at 21:07

        So true. I believe that is a possible out come as well.


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