Christine Gritmon empowers small business owners and solopreneurs to tell their own stories on social media. You CAN do it – she’ll teach you how! She’s spoken on stages worldwide and is a frequent expert guest on podcasts, live streams, Twitter chats, and blog posts, as well as hosting her own weekly Twitter chat, #ChatAboutBrand, and live interview show, Let’s Talk About Brand.

In this episode, you’ll learn:

  • Why branding isn’t what you think it is
  • The pros and cons of having an author brand
  • Where you should build your author brand

Listen to Christine Gritmon talk social media branding for authors

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Show notes

  • 00.00 – Introduction
  • 02.00 – Ellie finally finished a big project!
  • 09.30 – Kristina eats her words when it comes to outlining.
  • 12.50 – Interview with Christine Gritmon.
  • 14.00 – Do authors need to worry about branding?
  • 16.00 – Is it worth improving your brand, even though it’s scary?
  • 21.20 – Success is all about human connection.
  • 24.00 – How to safely put yourself out there when you’re scared to do it.
  • 27.00 – Methods for building branding that you might not have thought of.
  • 31.00 – How you can use your own imperfections to create relatable content.
  • 35.22 – The three essentials for a new author brand.
  • 38.17 – The importance of a website and an email list.
  • 40.10 – The pitfalls of relying on social media.
  • 42.35 – Should you be using Facebook groups?
  • 47.10 – How to use content from Facebook groups to get engagement elsewhere.
  • 52.26 – Is authenticity in branding even authentic anymore?
  • 55.40 – How to be authentically authentic.
  • 1.03.00 – Is social media important for branding?
  • 1.03.50 – What is the best social media platform for authors to focus on?
  • 1.06.10 – The impact of pen names on branding.
  • 01.11.45 – Which book changed Christine’s life?
  • 01.14.19 – Where to find more about Christine.

The books that changed Christine’s life

Let’s Pretend This Never Happened – Jenny Lawson

Furiously Happen – Jenny Lawson

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