This is a guest post by Lucia Tang. Athena, the Greek goddess of wisdom and strategy, wasn’t born...Read More
Tag: Author Brand
Like it or not, websites are an important part of life as a writer in the twenty-first century. Your website is the first place readers who find you in an interview, on a guest blog post, or through your books, will go to find out more information about you and the other things you’ve written. If you don’t have a website, you risk losing those potential readers and even future sales.Read More
Having a web presence is essential for all writers in the twenty-first century.
Whether you write fiction, poetry, scripts, nonfiction or all of the above, social media can help to boost your audience.
Even if you haven’t finished your work in progress yet, there’s no excuse for not starting to build your profile now. The sooner you start, the bigger your audience will be by the time your work is ready.Read More
This is a guest post by Simon Raybould. First things first, authors aren’t silent—are they?...Read More
‘I hate blogging. I did it regularly for six months and got nothing out of it.’
I’ve heard lots of writers say this. And when I say ‘lots’, I mean more than half of the ones I’ve spoken to about it.
Because of their experience, they assume it’s a waste of time for them. So they give up.
But the reasons they struggle are always the same: they’re approaching it all wrong.
Let’s break down how they’re approaching it wrong (and how you could be too), and how to fix it.Read More
There’s a tonne of advice out there about how to market a book. I have a whole category dedicated to it.
That’s because the marketing of your book is just as important—if not more important—as the content of your book.
Without a marketing plan, your book won’t reach as many readers as it could, you won’t make much (if any) money from your books, and you’ll probably lose interest in writing all together.
But the thing is, your readers won’t come to you. You have to seek them out.
Failing to actively seek out your readers is a prime example of how not to market a book. Here’s a few more book marketing no-nos.Read More
You may be wondering why power dressing matters for authors.
You may want to argue that it doesn’t.
But from the minute you write your first words to when you read your finished piece to your audience, your outfit matters.
The clothes we wear affect how we feel.
When we dress scruffy, we feel scruffy.
When we power dress, we feel empowered. We feel in control.
This feeling of empowerment affects every step of our writing process.Read More
Self-publishing your novel is free. Everything that goes along with it — editing, proofreading, cover design, advertising — is not.
You don’t have to spend a fortune to get the word out about your book, though. Here’s some tried and tested ways to market your book that won’t break the bank.Read More
This is a guest post by Cathy Bryant. There are hundreds of writing competitions held every year, often with tempting prizes, yet many writers don’t enter. There might be good reasons for this in some cases, but I’ve...Read More
We’ve all dreamt of creating a world as well-respected and worshipped as J.K.Rowling’s Wizarding World. We’d be lying if we said that we didn’t. Unfortunately, this just isn’t possible for most of us. It’s sad, but true. While it’s important to aim big, it’s also important to be realistic in what we can achieve as writers. The truth is, no matter what path we choose, fewer and fewer writers each year make a living from what they write, whether it’s fiction, nonfiction, or even journalism. Here are 6 writing myths and the realities behind them.Read More
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