Like it or not, websites are an important part of life as a writer in the twenty-first century. Your website is the first place readers who find you in an interview, on a guest blog post, or through your books, will go to find out more information about you and the other things you’ve written. If you don’t have a website, you risk losing those potential readers and even future sales.Read More
When I was coming up to graduating from my BA in Creative Writing, I received no guidance from the uni or anyone else about what to do next. Frankly, no one knew what to do with me. I was only cut out for sitting in a darkened room with a typewriter on my own with no money for the rest of my life…right?
‘I hate blogging. I did it regularly for six months and got nothing out of it.’
I’ve heard lots of writers say this. And when I say ‘lots’, I mean more than half of the ones I’ve spoken to about it.
Because of their experience, they assume it’s a waste of time for them. So they give up.
But the reasons they struggle are always the same: they’re approaching it all wrong.
Let’s break down how they’re approaching it wrong (and how you could be too), and how to fix it.Read More
I believe that the key ingredients of all great writing are the same.
However, many writers don’t feel this way.
Novelists often find copywriting soul-destroying and avoid it as much as possible.
But if you want to reach more people—and compel those people to purchase your books—you need to work on your copywriting.
If you don’t, you won’t create a connection with your audience and they’ll be much less likely to purchase anything from you.
The deeper the connection you create with your reader, the more likely you’ll be to compel them into action.
Here are 9 literary techniques you can use in your copywriting that prove copywriting and fiction writing aren’t so different after all.Read More
I was catching up with the local writing news the other day, and I came across an advert on how to get started with copywriting.
Curious, I gave it a read. And OMG, it was so badly written it sounded like Alexa had written it.
The sentences didn’t flow, there was no colour or personality to the words, and it gave me no faith in the course leader whatsoever. Fair play to the person running the workshop if they make a living copywriting, but there’s no way they’re earning as much as some copywriters do (which can be over six figures, maybe even seven).
So, while there’s no way I’m attending that course, it did inspire me to write this list of ways you can add more personality into your writing.Read More
As writers, it’s our writing voice that will keep our readers coming back. It’s what makes us stand out from other writers, what connects us to our readers, and how we express to our readers what we’re all about.
But how do we find our voice?
Here’s seven foolproof tips on how to find your writing voice.Read More
I’m going to let you in on a little secret. It’s something no one outside of my friends and family know. I hate blogging. I know, I know. It sounds contradictory to have a blog when you hate blogging, doesn’t...Read More
Writing client-friendly copy is no easy task. There’s far more to copywriting than just advertising a product. Copy must engage the reader; it must make the reader feel something as much as a piece of fiction. It is through this that we will keep the reader, the audience, and the customer, coming back: both to you and your client.
Copy covers everything from marketing emails to blog posts to product descriptions. All marketing text that you find is classed as copy, and it should not be approached in the same way as fiction. Just because you are talented at writing fiction, that does not mean that you’re certain to be a great copywriter and vice versa.Read More
I’ve had to write copy and blog posts on everything from the Rana Plaza collapse, to healthy eating, to bathing machines. I didn’t know anything about any of these things before I got started. But there was a job to...Read More
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