Tag: Ingredients

The 9 Ingredients You Need to Write Creative, Client-Friendly Copy

Writing client-friendly copy is no easy task. There’s far more to copywriting than just advertising a product. Copy must engage the reader; it must make the reader feel something as much as a piece of fiction. It is through this that we will keep the reader, the audience, and the customer, coming back: both to you and your client.

Copy covers everything from marketing emails to blog posts to product descriptions. All marketing text that you find is classed as copy, and it should not be approached in the same way as fiction. Just because you are talented at writing fiction, that does not mean that you’re certain to be a great copywriter and vice versa.

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7 Ingredients You Need to Consider When Writing Poetry

Poetry is one of those awkward little gits where just because something works for one poem, that doesn’t mean it’ll work for another. There are so many types of poem, and you can do much more with the look, content and language of it than anything else. Poetry offers an unbelievable amount of creative freedom, but people often run away from it for reasons I don’t fully understand.

Poetry needn’t be something to be scared of: with the right tools and the right direction, anyone can find the right type of poetry for them.

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8 Essential Story Ingredients for Flash Fiction and Novels Alike

In this series of articles, I’m going to be sharing the ingredients you need to include in each form of writing to make it work. It’s not as simple as a one size fits all. The criteria for poetry is completely different to that of fiction, and fiction is entirely different from copy.

In this post, I’m going to be looking into what novels and short stories need to have to make them work. Some areas may be more likely to apply to short stories than novels, and vice versa.

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