I wrote about copywriting in the last ingredients post, and whilst blog writing can fall under this category (if its purpose is sales), I feel that there are some very different things that need to be taken into account when...Read More
Writing client-friendly copy is no easy task. There’s far more to copywriting than just advertising a product. Copy must engage the reader; it must make the reader feel something as much as a piece of fiction. It is through this that we will keep the reader, the audience, and the customer, coming back: both to you and your client.
Copy covers everything from marketing emails to blog posts to product descriptions. All marketing text that you find is classed as copy, and it should not be approached in the same way as fiction. Just because you are talented at writing fiction, that does not mean that you’re certain to be a great copywriter and vice versa.Read More
Watching a play can provoke many emotions: happiness, sadness, even anger. You get far more creative license writing a play than you would a screenplay (compare Posh to The Riot Club, and you’ll see what I mean). However,...Read More
Despite the amount of drivel produced for film and TV these days, writing a screenplay is not easy. Surprisingly, it takes a lot of work to produce the same thing over and over. However, it doesn’t take anywhere near as...Read More
Poetry is one of those awkward little gits where just because something works for one poem, that doesn’t mean it’ll work for another. There are so many types of poem, and you can do much more with the look, content and language of it than anything else. Poetry offers an unbelievable amount of creative freedom, but people often run away from it for reasons I don’t fully understand.
Poetry needn’t be something to be scared of: with the right tools and the right direction, anyone can find the right type of poetry for them.Read More
In this series of articles, I’m going to be sharing the ingredients you need to include in each form of writing to make it work. It’s not as simple as a one size fits all. The criteria for poetry is completely different to that of fiction, and fiction is entirely different from copy.
In this post, I’m going to be looking into what novels and short stories need to have to make them work. Some areas may be more likely to apply to short stories than novels, and vice versa.Read More
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