There are so many different kinds of writing.

But they’re all still writing, right?

When you bake a cake, make a roast dinner, or put together a salad, they all start with the same basic ingredients. Why should writing be any different?

I’ve studied writing for a long time.

I’ve written fiction, poetry, blog posts, product copy, emails, and scripts.

And you know what I’ve noticed?

All writing has the same 4 essential ingredients.

It doesn’t matter what you write, these rules still apply.

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